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There are a few things that people think about as they head into a new year. Usually health and fitness, their life path and career success. Let’s talk about what it is to be a success. Does it mean money, prestige, a corner office or to be be successful requires us to do more and be more of ourselves in order to bring success into our lives? What are the secrets to success?
On www.myemma.com I came across an article on the “10 Secrets to Success” from the worlds top marketers. Bringing the reader quotes and ideas from people at the top of their field. My Emma is a plethora of resources for marketing and learning to bring your skills to your audience.
What does this have to do with creativity? a creative person, our marketing is in our work. The same rules apply on another level and by bringing in these skills we can create personal and possibly professional success to our creative paths. Creatives often focus so much on their creative work they can forget the marketing aspect of their careers. A creative persons work deserves to be seen and recognized by an audience, even if it is an audience of ten or a thousand.
The first rule: Be human. Remember we are all human.
“Marketing is all about creativity, humanity, and authenticity.”
We all have basic needs and desires that drive us. Try to be reachable, accessible and understandable. That doesn’t mean changing your work, it means be you in what you are doing and no one else. Bring all of who you are, and your humanity into the creative work that you bring into the world and you will find the right audience for your work. You need to be authentic in your creative work.
Another piece of advice: Narrow your audience, don’t expand it. You will never appeal to everyone and the great news…YOU DON’T HAVE TO!
Those who relate to your work will find you and become your biggest fans. Look at Amanda Palmer as a great example of success and unusual expression. Her fan base found her and our some of the most loyal fans I have witnessed. Her success is based on her style. She marketed to the people that would love her work the way that it was. She did not try to reach everyone. You don’t either. Create what you want to create with all your heart and your people will find you. Those are two big secrets of success.
If you want the other Eight secrets, head over to My Emma and check out this eye opening article and their other resources as well that can help you on your way to becoming a marketing success with your own creative works. So often, creatives overlook this aspect of their work and wonder why they aren’t selling and why they aren’t getting their fans. You have to consider the marketing aspect of the creative side of work, the business side to really get yourself out there into the world. You success is in finding your people and creating a loyal fan base. Money, prestige and even the corner office can be nice, but if it isn’t what you are aiming for, then it isn’t real success.
Hello Everyone! I’m Susan: a Writer, Speaker, Coach and Creator.
Creativity and I have been friends since I was a kid. I was always involved in a creative project…from putting together neighborhood skits and plays, writing stories, dance, theater. I loved to play with my creative side from painting, photography, to writing... 